Christina planning smelly success

Pop star Christina Aguilera is to help keep the craze for celebrity-endorsed products going by releasing a new perfume.

The fragrance, rumoured to be imaginatively titled either 'Christina Aguilera, the fragrance' or 'Simply Christina Aguilera', will be launched by Proctor & Gamble in the autumn.

And company bosses are hoping it will attract a lot of attention, saying in a statement: "This is a big priority for us, our objective is for Christina Aguilera to become the number one celebrity fragrance. We will invest very strongly behind it."

The Beautiful singer will be in well-established company in the scent stakes, with Jennifer Lopez, Gwen Stephani, Kylie Minogue and Christina's former Disney Club compatriot Britney Spears already endorsing products.

But to give the Dirrty singer's perfume some edge in the fight for number one, the designers are planning to base the bottle on Christina's curvaceous body and add a cheeky slogan: "Sometimes it's all you need to wear."

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