Hero worship for J-Fold

With his skinny tie, zip up cardie, and co-respondent shoes, super-powered Hiro from hit BBC2 series Heroes knows how the modern hero ought to look.

No y-fronts over skin-tight lycra suit for this cool kid.

And instead of a Batman style utility belt – very early Noughties – Hiro has sensibly kitted himself out with a rather dashing J-Fold messenger bag.

It is the simple addition of J-Fold's graphic messenger that transforms unlikely protagonist Hiro from geek to chic.

As Hiro sets about making use of his bizarre teleporting ability to save the world, J-Fold will be with him every step of the way.

With the BBC paying in the region of £400,000 for the entire second series of Heroes, the show is set to make the transition from cult hit to mainstream smash.

And with J-Fold ever present on Hiro's shoulder, the New York based accessories brand will be on all of our TVs every Sunday night.

New York based accessories brand J-Fold produces a wide selection of design-intensive wallets, laptop cases, messenger bags and briefcases crafted from the finest grain leather.

The overnight bag perfectly fits the boot of the coolest convertible while the clean-lined wallet will easily find the inside pocket of the most expensive designer suit.

J-Fold's original product line "The Original Sport Wallet" already counts such stars as Arctic Monkeys, Snoop Dogg and Justin Timberlake among its admirers, and remains one of the broadest collections of men's wallets in the world. Each wallet is individually packaged in a sleek metal case

Retail prices span from £45 for a wallet to £200 for an overnight bag.

Check out the J-Fold website >