Stuart Pilkington from Big Brother 9 launches YSL guyliner (WENN)

Big Brother's Stuart Pilkington gets naked for guyliner

Friday, 12 September 2008

Big Brother hunk Stuart Pilkington has wasted little time in cashing in on the fame that being on the reality show brings by advertising a new male eyeliner.

Stuart has become "spokesmodel" for Yves Saint Laurent's Touche Eclat For Men - dubbed "guyliner" - promoting the product in a shirtless (and shameless) launch at Selfridges.

Touche Eclat For Men is said to be unfragranced and will "encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look", the company claims.

Stuart says: "Since leaving the Big Brother house, I’ve become increasingly self-aware of my daily appearance as I start to get recognised when I’m out on the street.

"I was sent a Touche Éclat For Men this week and have already started using it as a concealer under my eyes – its magic, I love it.

"It hides the dark circles under my eyes, especially before I go to my nans’ for lunch to avoid interrogation on the antics of the night before!"

Stuart Pilkington advertises YSL guyliner (WENN image)

The YSL guyliner is being stocked at Selfridges stores for £22.50 each.

Selfridges Beauty Director David Walker-Smith added: "Men are increasingly becoming more conscious of their appearance and have gone from stealing products from their wives and girlfriends to stocking up on their own.

"They see the benefit of beauty products enhancing their natural complexions and no longer consider them to decrease their male bravado.

"Over the past few weeks Stuart from Big Brother has been a great national ambassador for this growing trend and we are thrilled to launch Touche Éclat For Men with him exclusively in the UK.”

Wonder if he got a few quid off Calvin Klein for those undies?

We bet a few women would pay a few quid for him to take them off!

Image credit: WENN

More photos of Big Brother's Stuart.

More Big Brother news.