Jay-Z's Kanye inspiration
Monday, 20 July 2009
Jay-Z's latest track 'D.O.A' was inspired by Kanye West.
The hip-hop mogul says the idea behind his latest musical offering - full title 'Death Of Auto-Tune' - stemmed from Kanye's album '808's and Heartbreak', which the 'Love Lockdown' star previously admitted made heavy use of the software to improve the sound quality during recording.
Jay-Z said: "He actually sparked the idea. When he heard the beat he said, 'Man, this is just so hard! This has to be against everything - no auto-tune, none of that type of stuff!' He didn't know what I was going to do or where I was going to take it, but it was actually his fault."
The pair also recorded another track using auto-tune for Jay-Z's latest album 'The Blueprint 3', but decided to scrap it because the device had become so well known.
He explainedto Billboard magazine: "After we made the 'D.O.A.' record about a month ago, we were like, 'If it's got to go, it's got to go.'
"In hip-hop, our job is once a trend becomes a gimmick, to get rid of it. We've done that since the beginning of time. Now people are using auto-tune even in Wendy's commercials, and it's like, 'Oh no! That's has to go!' It's become part of main culture. It's the same thing like when the old lady in Oregon starts saying, 'bling, bling.' It's like, 'I'm never saying that again.' "
(C) BANG Media International
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