David Beckham to star in pen adverts
Friday, 27 June 2008
Stationary kings Sharpie Markers are launching their first UK TV ad campaign - and they've spared no expense in hiring megastar David Beckham as the face of the brand!
The global campaign is the first since Sharpie signed the footballer up earlier this year and will show Becks using a Sharpie pen to autograph unusual items for fans.
When the time comes to return the Sharpie to its owner, Beckham resists, finally swapping it for his signed shirt.
The ad launches in the UK on July 1 on ITV, Channel 4 and Five.
It will also feature on digital channels including MTV, Sky One, Living and Trouble.
Sharpie announced a two-year global partnership with Beckham in March.
He will star in marketing communications in key regions across the world including North America, Latin America, Europe and Asia Pacific.
He will also appear in in-store displays and packaging, and a revamped global web site.
This adds an extra string to Beckham's sponsorship bow - only last week he was promoting a new Armani billboard campaign in which he wears pants, and pants only...
Image credit: WENN
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